Factors affecting the decision to purchase innovative pharmaceutical products by the thai pharmaceutical industry

  • Sorranut chetsurakul Technopreneurship and Innovation Management Program, Graduate School, Chulalongkorn University, Bangkok, Thailand
  • Achara chandrachai Department of Commerce, Chulalongkorn Business School, Chulalongkorn University, Bangkok, Thailand
  • Narueporn sutanthavibul Department of Pharmaceutics and Industrial Pharmacy, Faculty of Pharmaceutical Sciences, Chulalongkorn University, Bangkok, Thailand

Abstract

The purpose of this paper is to investigate the relationship between factors affecting the decision to purchase and the need for innovative pharmaceutical products by the Thai pharmaceutical industry. An orally disintegrating tablet (ODT) is an example of an incremental pharmaceutical innovative product which is still a new concept in Thailand. The results show that financial factors, as well as government policy and drug regulations, have a positive effect on the purchasing decision of pharmaceutical excipients for ODT from the Thai pharmaceutical industry.

Keywords: purchasing decision, pharmaceutical excipients, orally disintegrating tablet (ODT), innovative product, Thai pharmaceutical industry

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Published
2019-07-12
Citations
How to Cite
Sorranut chetsurakul, Achara chandrachai, & Narueporn sutanthavibul. (2019). Factors affecting the decision to purchase innovative pharmaceutical products by the thai pharmaceutical industry. International Journal of Research in Pharmaceutical Sciences, 10(3), 1920-1931. https://doi.org/10.26452/ijrps.v10i3.1395
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Original Articles
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