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The purpose of this research article was to identify the reasons of choosing/preferring Allopathy and Ayurvedic medicines in India. Based on the perception about medication therapy, patients either have a choice to prefer allopathy or ayurvedic therapy. In an ultimate combination of allopathic and ayurvedic medication will be very much influenced and used by allopathic doctors. This research helps to know why patient prefer allopathy or ayurvedic therapy, whether demographic parameters affects the selection of medication therapy etc. For this research, the primary data were collected by using structured questionnaire, with sample of 1018 consumers. The findings revealed that 72.88% of the consumers preferred Allopathic medicines in comparison with Ayurvedic (27.11%). Gender wise males preferred Allopathy medication while females prefer ayurvedic medicines. Age-wise, 61% of the respondents who prefer the allopathic system belong to the 21-40yrs age group, while only 22% of respondents who belong to this Age group prefer Ayurvedic as medication therapy. As per as expenses are concerned, 41.06 percent of respondents have a monthly expense on medication of Rs. 1000-5000. Survey also reveals that post-graduated customers prefer Ayurvedic as medication therapy. Customer Prefer Allopathy Therapy because of convenient to hectic Lifestyle and Easily availability of allopathy medicine Customer Prefer Ayurvedic Therapy because of its cheap price followed by no side effect on the human body and inclusion of natural ingredients in ayurvedic medicine
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